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What’s Trending on Social Media
🤔 What’s up on TikTok?
The platform is home to inclusivity and shared passion, not just lip syncs and dancing. Users are engaging in educational conversations about accessibility, nearly 19 billion small business owners are sharing their daily lives, trends honoring one’s heritage, and of course, happy dogs are ruling the “For You Page” (aka front page).
🕺🏡 What’s this whole ClubHouse thing?
Picture SnapChat or Twitter, but for Podcasters? Currently, the platform is “invite only” and if people you invite act a fool, you’re out, too. Interested in exploring what a platform looks like when everyone gets to be a thought leader? Hit me up, and I’ll get you set up!
🤳 Facebook and iOS14 did what now?
It’s not great, but marketers are seeing some lost data tracking between the launch of it and today. We all hope Facebook ads will have a speedy recovery, but we’re likely seeing glitches for another few weeks.
🛍 Are there any new Instagram e-commerce tools?
As always, Instagram is testing new features. They recently published “guides”, which allows business profiles to make a “best of” category of products of places, which may come in handy!
Social Media Education
2021 Focus?
We’ve picked our 10 top marketing tactics that we believe are crucial cornerstones to a successful year.
This Month’s Book Recco
The Social Organism by Oliver Luckett, which explores social media "virality" of posts, hashtags and persons from a biology perspective, to answer “how can I go viral?”
January Client Highlights
SALT Live Energized Shoot
In collaboration with our photographer, Louis D'Amato, we made our client SALT Live Energized, a salt therapy space in SoHo, come to life across their social media and website!
Influencers For North Coast Seafoods
For our client North Coast Seafoods, we wrapped up an exciting influencer campaign, featured via Twitter chats, blogs, Pinterest boards and Instagram!
Engineering Blogs for Thermaline
We placed our engineering hard hats on to launch a blog series for our client Thermaline, about product viscosity and heat exchanger design for the food processing industry.
New Social Content For Cantilever
Kicking off the new year with a new client, Cantilever, we're dreaming up social media content to showcase how they can help launch your site to make an impact for your business!