Like the tides, social media is always changing!
To help keep you on track of what’s what, we created this brief guide to lay out the recommended image sizes and ratios per platform, per image type. Click through and ensure that your product announcements or influencer UGC never receive an unsightly crop at the hands of a social platform ever again!
Read MoreSome sing its praises, others curse the day it was born…but regardless of how you personally feel about it, it’s clear that Short-Form video content like TikTok and Reels are dominating social. According to Vidyard, 68% of people watch a 60 second business-related video all the way through! What if we told you that you don’t need to be 23 in order to create successful TikTok and Reel content for your brand (although that does help)? Read on for some info about the short-form takeover, and some tips for making the most out of your time in front of the camera.
Read MoreIt’s 2022, and Influencers are officially established as a profitable, successful form of marketing for most businesses and products. So much so, that Influencer Management companies exist to represent influencer talent and to help pair them with the businesses and campaigns that make the most sense. Because of how saturated the industry is and how common influencer marketing has become in the last few years, it can be easy to feel overwhelmed by how to best tackle influencer marketing for your business. We were lucky enough to sit down with two influencer marketing geniuses about the way you can maximize the success of your influencer marketing this year!
Read MoreOver the last few years, social justice movements have found their way into mainstream conversation, giving impetus to individuals and companies alike towards becoming further educated in and involved with social justice issues (and rightfully so). What happens, however, when this increased motivation for change is exploited by marketing and advertising teams, and how can marketers avoid this and instead discuss social issues through their work in a way that matters?
Read MoreAs we build 2021 reports and direct our focus to our 2022 strategies with our clients in the new year, we Interviewed our powerful female founder partners in the digital marketing and advertising space, to get their key takeaways from the year past, and their key tips to scale your business in 2022.
Given the radical changes that the world and the internet landscape have seen over the past few years, it doesn’t take a psychic to predict that 2022 is bound to bring new trends in digital marketing, especially within social media. Getting ahead of the curve and forecasting what’s what in the year to come is necessary for marketers and businesses, and we’re here to help.
Read MoreTime and money make and break many a marketing campaign. For startups especially, hiring rounds for marketing unicorns who are able to juggle many hats can be expensive and time-consuming– not the best investment in the first 3-5 years of a company. This is why startups, and many other small and mid-sized EdTech companies, find digital marketing agencies to be an important piece of the puzzle needed for success.
Podcast marketing is the new frontier of advertising - the stats and data surely isn’t lying! By offering a relatable and trustworthy way to advertise, podcasts add heart and soul to any product or brand, reaching the ears of demographics that are more likely to buy products that are being marketed to them this way.
Read MoreAs you may know, Kielo Digital consists of a global team working remotely to create seamless campaigns and constructive strategies for scaling businesses and startups from the US, England, Finland, and Ukraine.
Read MoreLock in those brand collaborations, get rehired, and GET THAT MONEY! Here are the 10 key ingredients to go from "highly followed social media user" to "preferred influencer" by agencies and brands.
Read MoreThe Incredible Growth of the Teacher Influencer Niche
As 95% of teachers use Facebook, 82% use Instagram, and 72% use Pinterest (MDR Marketing Team, 2019), it is no wonder that harnessing the power of a teacher influencer has the potential to unlock access to a huge, receptive audience
Read MoreSearch engine optimizations and algorithm updates can be overwhelming for anyone, but especially if you’re running a business. Finding the time to read the latest news, and keep up with Google updates may feel cumbersome, but there are ways to help increase your business’s visibility and create meaningful content for your (prospective) customers. We’ll tackle some of the recent Google news, and what you can do about it for your online business.
Read MoreWith Californian roots, and a true Brooklyn spirit, the black-owned vintage jewelry boutique, Brooklyn Bleu, had a prime location at the Oculus World Trade in Lower Manhattan pre-pandemic. In April 2020, she connected with Kielo Digital to begin working on the e-commerce switch of the unique vintage boutique, carrying hundreds of incredible pieces.
Read MoreAt Kielo Digital, we love to work with clients who inspire us to become more adventurous - while thinking outside the box for marketing opportunities! In this case, when you take adventure and “outside the box” to the extreme, and add a healthy dose of passion for bespoke experiences in one of the most unique regions of the world, you get Secret Atlas - the up-and-coming home of expedition micro cruises in The Arctic.
Read MoreWhen it comes to posting on social media, the first step towards creating professional content is to make sure you know the exact dimension guidelines for all of your social media image sizes. Finally, rest easy knowing that everything you need to start creating great content is all in one place!
Read MoreMuch like the hospitality roots of Kielo Digital, Cantilever is a creative website design agency founded on the concept of Digital Hospitality. We love working with Cantilever to create a dynamic social media presence for them, and have also learned so much from Cantilever about the power of delegation.
Read MoreAs an online business owner, you’ve likely heard about search engine optimization (SEO), but may wonder why it’s important, or impactful, for your small business. No matter what you’re selling (a product or a service), SEO plays a crucial part in helping people find your business at all.
Read MoreHaving a social media strategy is critical for growing business and building brand awareness. But, it can also be stressful, especially if you're scrambling to create content quickly. Our guide shows you how to create an engaging social media strategy, without the stress.
Read MoreIf billion dollar companies spend budget on surveys and focus groups ahead of launching marketing efforts, then it must be worth it for any size business, then it must be worth it for small businesses too. Are you down to help small businesses unlock the power of market research?
Read MoreTo celebrate Kielo Digital turning one full year of service on February 15th, we’re launching a monthly newsletter! Interested in receiving these to your inbox?
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