Posts tagged wokewashing
What is "Woke-Washing"?

Over the last few years, social justice movements have found their way into mainstream conversation, giving impetus to individuals and companies alike towards becoming further educated in and involved with social justice issues (and rightfully so). What happens, however, when this increased motivation for change is exploited by marketing and advertising teams, and how can marketers avoid this and instead discuss social issues through their work in a way that matters?

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