paid media manager

 

Kielo Digital was started in February 2020, and we're now looking for a paid social and SEM expert to join our team at approximately 10 hours per week as a freelancer, with the goal to turn this role full-time by the end of Q1 2022.

What’s Kielo Digital All About?

We focus on helping small businesses and startups with their digital marketing efforts, and work on strategy projects that turn into long-term retainer clients. Most of our clients are either focused on e-commerce products, sales of services within beauty, food and beverage, hospitality, or professional services (B2B).

We're based in Brooklyn, but the position is remote.

Responsibilities:

  • Develop and implement paid social strategies to drive subscriber acquisition or sales, conversion & efficiency, depending on the client

  • Successfully apply paid social and SEM strategy, and manage within social channels (i.e. Facebook, Instagram, Twitter, Pinterest, etc.)

  • Oversee strategy, campaign structure, paid media optimizations, and ad content (including strategic recommendations on creative content and messaging)

  • Optimize budget across platforms and tactics to deliver positive return on marketing spend

  • Track, monitor, and optimize performance against key KPIs

  • Research, develop, and test new audience segments (i.e. retargeting, lookalikes, custom audiences, etc.)

  • Recommend new paid social and SEM strategies

  • Excellent strategic planning skills with the ability to identify, prioritize, and articulate high impact paid social campaigns and initiatives

  • Comfortable working in a fast-paced and dynamic working environment, working directly on small business and startup clients

Qualifications

  • Knowledge and love for small business and startups

  • Bachelor's degree in Marketing, Advertising, or related field 

  • 2+ years of hands-on paid media experience

  • Able to own and manage entire paid media campaigns

  • Proactive attitude, coming to meetings prepared with ideas 

  • Self sufficient, with a team-oriented mindset 

  • Excellent communication skills 

  • Detail oriented

  • Social media analytics and “social media math” expert

  • Happy to multitask between clients 

What We Offer
A positive work environment, with a small remote team, where we’re building what our own futures in this boutique agency is all about. Competitive compensation.

Once this turns into a full time role, we also provide 401k, health insurance, and unlimited days off.